
Baden-Würtemberg-based enterprises have been and continue to be global leaders in the development and implementation of Industry 4.0. Now, “Baden-Württemberg 5.0” is beginning the next chapter in the 21st century. The interior of the Baden-Württemberg House will become a single immersive experience space that visualises the map of Baden-Württemberg with its diverse regions, landscapes, cities, cultural treasures and centres of research and business. A multifunctional video floor enables visitors to interact with the content by moving around the space. They can choose their own personal preferred themes, thus continuously changing the exhibition. Touchpoints control sensory elements and exhibits that appear on the walls and ceilings. The exhibition is characterised by its high levels of technological innovation, low use of materials and thus high degree of sustainability – in keeping with the motto of the Baden-Württemberg House: »Feel the Spirit of Innovation«.