Visitors enter the Baden-Württemberg exhibition on the upper floor of the pavilion through an atmospheric forest. Light and shadow fall through the forest landscape and lead to the large panorama window, which offers a view of the expo grounds. Along their path through the forest, visitors gain insights into the federal state's high quality of life. They experience nature and sights and learn how people work and live in Baden-Württemberg. The federal state's timber construction initiative – as an important part of the pavilion construction – is also addressed emphasizing the high value placed on sustainability in the region.

In the center of the forest – on a small glade – a group of exhibits from science, art, culture and technology "made in Baden-Württemberg" awaits the visitors, embodying the special spirit of the federal state. They stand for the interdisciplinary network and mutual exchange as a recipe for innovations and inspirations in Baden-Württemberg – in the past, present and future.

In the main area of the exhibition, visitors find themselves in the midst of Baden-Württemberg's interdisciplinary network. The Source of Innovation is located at the center of this network. As a symbol of the state's innovative strength, the source projects a large network of light into the room for the visitors to move through. In the surrounding Field of Innovation, the network with its topics and contents can be discovered in detail.

On its surface, the Source of Innovation provides insights into important milestones in Baden-Württemberg's history of innovation. The extraordinary atmosphere invites the visitors to linger and let the ambience work its magic. The Source of Innovation is intended to stimulate reflection and inspire visitors – as a place where people can slow down and recover from the Expo hustle and bustle outside the pavilion.

In the Field of Innovation, visitors can explore the many projects and initiatives from Baden-Württemberg at interactive stations in a very individual way. The focus is on innovative solutions and ideas from the fields of infrastructure, mobility, architecture, Industry 4.0, energy, AI and bioeconomy, which are digitally brought to life in a particularly exciting way. In this context, the strong, interdisciplinary network of Baden-Württemberg, which makes such innovations possible in the first place, becomes clear.

Seemingly endlessly, the network and the exhibition create a magical atmosphere. Baden-Württemberg becomes tangible as a living, constantly changing innovation ecosystem. Visitors immerse in this world and become part of it.

Embedded in the large network, selected companies from Baden-Württemberg present their solutions and ideas for the future in their own unique way. With models and exhibits, expanded through media and interaction, they offer visitors exciting insights and professional background information.