Through an atmospheric forest, the visitor enters the Baden-Württemberg exhibition on the upper floor of the pavilion. Light and shadow fall through the forest landscape and lead to the large panorama window, which offers a view of the Expo area. Along their path through this forest, visitors gain insights into the special quality of life in the state of Baden-Württemberg. They experience nature and places of interests, and how the people live and work in Baden-Württemberg. Illustrating the great importance of sustainability in the state, the use of timber as an important building material in the construction of the Baden-Württemberg House will also be presented.

In the center of the forest - in a small glade - visitors encounter a group of exhibits from science, art, culture and technology 'made in Baden-Württemberg ', which represent the special spirit of the state. They stand for the interdisciplinary network and mutual exchange as a success formula for innovation and inspiration in Baden-Württemberg in the past, present and in the future.

In the main area of the exhibition, visitors find themselves in the midst of Baden-Württemberg's interdisciplinary network. The "Source of Innovation" is located at the center of this network. As a symbol of the state's innovative strength, the source projects a large network of light into the room through which visitors move. In the surrounding "Field of Innovation", the network with its topics and contents can be discovered in detail.

On its surface, the "Source of Innovation" opens views into special milestones in Baden-Württemberg’s history of innovation. The extraordinary atmosphere at the source invites you to sit down and let this 'spirit' effect on you. It is a source of thoughts and inspiration and a place to decelerate as a contrast to the thrilling and colorful EXPO world outside the pavilion.

In the "Field of Innovation" visitors can explore individually many projects and initiatives from Baden-Württemberg at interactive stations. The field focusses on innovative solutions and ideas in the fields of infrastructure, mobility, architecture, Industry 4.0, energy, AI and bio-economy. These topics are brought to life digitally in a particularly exciting way. The strong interdisciplinary networking in Baden-Württemberg, which makes such innovations possible in the first place, will also become clear.

Seemingly endlessly, the network and the exhibition continues in the room, creating a magical atmosphere. Baden-Württemberg becomes tangible as a living, constantly changing innovation ecosystem. The visitors immerse in this world and become part of it.

Embedded in the large network, selected companies from Baden-Württemberg present their solutions and ideas for the future in their own unique way. With models and exhibits, expanded through media and interaction, they offer visitors exciting insights and professional background information.