The special structural frame frees up space underneath the floating structure for a spacious and open landscape, thus making optimum use of the available plot — a truly Swabian design. This is where the Baden-Württemberg Vision Lab is located: an inviting and multifunctional place for ideas, visions, discoveries, interaction and dialog on different levels, from the entrance area to the cold-air lake to the outdoor terrace — developed under the scientific direction of Fraunhofer IAO. Numerous partners of the Baden-Württemberg House have made their contribution to the Lab, which is also connected to the pavilion’s digital twin. The selected exhibits and future topics of the region are integrated into an immersive and flexible light and space concept, in which visitors become part of Baden-Württemberg’s idea space. The Lab can also be used for cultural events as well as happenings, B2B events or artistic performances.

The Vision Cloud is a collective installation that illustrates Baden-Württemberg's ideas, visions and inventive spirit. Together with partners from industry such as omoa and H-Aero, the lightweight structure of the Vision Cloud was designed as a physical counterpart to the cold-air lake and is dynamically illuminated. Part of the Vision Cloud is, for example, a hybrid aircraft that can be controlled by visitors via a QR code. An electric VoloCity air taxi for inner-city use, which can take off and land vertically and is four times quieter than a small helicopter, is also on display here (on a scale of 1:3).